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Digital communication1.5 credits Andreina Mandelli, SDA Bocconi School of Managment, Milan, Italy and Università della Svizzera italiana, Switzerland This seminar will explore the specific characteristics of new media, and their impact on corporate and marketing communication. The major focus will be on changes in branding and reputation management, in markets where the consumers, and other stakeholders, are involved in content generation and social networking. Follow us on
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