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Institutional partnersMScom’s institutional partners ensure the program’s close ties to the world of practicing communications professionals, a critical component of the well-rounded, executive level educational experience so highly valued by MScom participants and alumni. Swiss Public Relations Institute (SPRI)
As a founder of MScom, the Swiss Public Relations Institute’s leaders were among the first to envision a Swiss university based, post-graduate program for mid-career communications managers, paving the way to the 1999 establishment of the Executive Master of Science in Communications Management program at the Università della Svizzera italiana (USI) in Lugano, Switzerland. Founded in 1969, the SPRI provides undergraduate and continuing education opportunities
for communications specialists, with emphasis on direct and practical experience. The SPRI takes a holistic
approach to the training of communications practitioners, yielding an educational experience that is
at once academic and practical. Concentrating on the Swiss communications sector, the SPRI conducts
courses in Zurich, Berne, Lausanne and Geneva, and to date has produced more than 8,000 graduates. Its
120 lecturers represent a wide cross-section Swiss public relations practitioners, further strengthening
SPRI’s vital link to the communications community. Global Alliance for Public Relations and Communication Management
Founded in 2000 as a forum allowing professional public r relations associations
around the world to share resources and seek greater unity in the profession, the Global Alliance
for Public Relations and Communication Management each year provides four scholarships to MScom applicants
living and working outside of Switzerland. The scholarships support the Global Alliance’s goals of strengthening
collaboration among public relations and communication professionals in the international arena, rationalizing
day-to-day practice, developing academic networks and contributing to building bridges between
public relations and communication professionals. The Global Alliance has member associations in Europe,
Africa, the Americas, Asia and Australia, and its General Secretariat is hosted by the Università della
Svizzera italiana. |
