MScom Excellence-in-communications lecture series

The MScom Excellence-in-communications lecture series is organized in cooperation with the HarbourClub and brings international experts to Switzerland to speak on communication topics linked to best-in-class management practices. In addition to raising awareness of communications as a core competency in todays business environment, the presentations and discussions are designed to forge closer links between academic research and corporate practice. The lecture series, which takes place twice per year and is hosted by major multinational companies in Switzerland, also offers a valuable networking opportunity for professionals.

Date & time	Location	Title
June 8, 2009	PricewaterhouseCoopers AG, Zurich	8th MScom Excellence-in-communications; «The Market for Virtue: The Potential and Limits of Corporate Social Responsibility»
October 21, 2008 at 18:00	Zurich	7th MScom Excellence-in-communications Lecture:«The future of branding»
June 10, 2008	Ringier, Zurich	6th Excellence-in-communications Lecture: «Changing the rules of the game: the convergence of media in the global information economy»
May 8, 2007	Stade de Suisse, Berne	5th MScom Excellence-in-communications Lecture: «Corporate branding as organizational change»
October 2, 2006	Swiss International Air Lines, Zurich-Airport	4th MScom Excellence-in-communications Lecture: «A Strategic Approach to Crisis Communications and Management»
March 16, 2006	PricewaterhouseCoopers AG, Zurich	3rd MScom Excellence-in-communications Lecture: «New research on public relations as a global strategy function»
October 11, 2005	Zurich Financial Services, Zurich	2nd MScom Excellence-in-communications Lecture: «Creating alignment in multi-business companies with professional employee communications»
May 24, 2005	Swiss Life Headquarters, Zurich	1st MScom Excellence-in-communications Lecture: «Corporate culture: the invisible key to organizational success»