M\A\C\E 10th Anniversary Celebration

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With the graduation of the MScom10 class, the Executive Master of Science in Communications Management is celebrating its 10th anniversary on November 13-14, 2009 in Lugano. This event will bring together 200 MScom Alumni, past and current faculty as well as many others who have contributed to the success of our program over the past 10 years.

Under the motto “Crossing Borders,” the substantive part of this M\A\C\E event examines the opportunities and challenges of communicating professionally in an increasingly globalized world. We would like to broaden the perspective beyond the “corporate world” to include non-governmental organizations (NGOs). Our aim is to provide insights into how companies and organizations deal with the challenges of stakeholders spread over five continents and the implications in terms of communications strategies, messages and teams as well as building globally recognized, yet locally adapted brands.

Together, we have developed a unique program that offers a good balance between high-level lectures, top keynote speakers, networking opportunities and a chance to celebrate.

We very much look forward to seeing you in Lugano!

                            
Nina Volles                               Francesco Lurati                  Martin Fricker
Managing Director                  Academic Director                 President
Executive MScom                    Executive MScom                   Executive MScom
Program                                    Program                                  Alumni Association